Building a cohesive creative brand to better sell your work
In any market, branding is king. Simply put, branding is the promise of what a client can expect from your experiences and services. It sets you apart from your competition.
You can't be all the things to all the people. So what is your brand? You can the high cost, high quality brand... You could be the lower cost with high value... You could be a brand that's straightforward and quick... But you can't be all the things!
We'll look at how to go about branding your own company, how to define your brand style, define your market and how to brand for it, and how to design for yourself (we're our hardest clients!).
Frequently Asked Questions
With that in mind, courses are released at the beginning of every Fall or Spring semester, but you can register, start and finish any released course at your own pace.
During the launch semester for each set of new classes, we will be offering extra perks to students who not only sign up during launch but complete their coursework within that semester.
In addition, once you register for a course, you'll have access to the private Facebook group and school-wide live streams!